Communicating a minimalist style.
From paper to web: this is how we helped notorious press office Dorothy Lab create their minimalist website.
Everything started as an idea on a piece of paper. Our aim was to transform this analog guideline in a digital product, a showcase for their essential information, not a detail to spare. A look that could communicate only the indispensable so that their visionary values could be properly conveyed. Maximum priority not to written information but to the projects and their characteristics. A choice based on their will to visually communicate the studio’s eclecticism and ample visual vocabulary.