More PMU
Client
More PMU
Year
2020
Category
E-commerce
Marketing Strategy
Website
Introduction
Viktoria Voloshanska is one of the most famous exponents of Italian Professional Permanent Makeup Artists. Her years of experience in the industry and her amazing reviews make her one of the most prominent experts in the PMU field. Based in Rome, Viktoria Voloshanska is also the founder of More PMU Academy, an educational experience for anyone who wants to approach the world of PMUs professionally.
Need
The More PMU Academy needed a website capable of highlighting the numerous services offered by the academy and, at the same time, telling the story of Viktoria Voloshanska, highlighting her successes and goals achieved.
Social
Strategy to be set up on the More PMU Academy social channels with relevant content for the target audience.
Website
A new website that would make information about the world of More PMU Academy and the figure of Viktoria Voloshanska clear and accessible.
Marketing campaigns
Implement new marketing campaigns capable of generating traffic, directing it to bookings for the courses offered by More PMU Academy.
Results
✔️ New course enrollees. Following our marketing strategies and campaigns, in less than 12 months we have brought in over 400 new enrollees to the various More PMU Academy courses.
✔️ From social media to the website. Through our Social Media Marketing and paid traffic activities, we have directed more and more potential subscribers to the website.
✔️ Everything sold-out! Thanks to our strategies, most of the dates of the More PMU Academy courses were sold out in less than a week after registration opened.
Marketing Strategy
Sold out
More PMU Academy courses
New students enrolled in courses
400+
In less than 12 months
How we did it
Once the objectives were clear, we identified the fundamental points on which to focus to create a successful strategy: Viktoria Voloshanska’s extremely high level of preparation and her More PMU Academy.
1. Website
The website we created for More PMU Academy is an updated platform,
performing and with high loading performance.
2. Lead acquisition
We have developed a lead acquisition system designed specifically for the target audience, i.e. aspiring Make-up Artists looking for advanced professional training courses.
