Majani

Client

Majani

Year

2018

Category

E-commerce

Marketing Strategy

Website

Introduction

Majani is a historic Italian chocolate shop, based in Bologna, which was founded in 1796. It is famous for creating Cremino Fiat, a chocolate that has become an icon of Made in Italy. To maintain its prestige and update its image, the company asked us to renew its website.

Requirement

Majani’s desire was to create a showcase site that would showcase the company and its products, as well as give site users the ability to also purchase online through a dedicated e-commerce.

Results

Weincreased traffic to the main website by more than 50%. The e-commerce website also took off, recording the highest online sales turnovers ever.
(For privacy reasons, we cannot display other data).

Site traffic

+42%

In the first 2 weeks after launch

E-Commerce Conversion Rate

+4.24%

Thanks to a clean and minimal UI

How we did it

We dedicated ourselves to the creation of 2 very distinct websites: one completely aimed at celebrating the Majani Brand and one oriented to the sale of products.

Both websites have a common thread: a high visual impact conveyed by the characterizing colors that have made the company famous over the years.

For the first, the Brand site, a clean design was conceived in which the individual product is put at the center of everything.
In this site, the history of the company is retraced by a clear User Experience of navigation.

For the second, the E-Commerce site, we created a structure that displays the items in a precise and orderly manner, like a large showcase of a showoroom, to immerse customers in world of flavors and palate pleasures.

Next use case

Onoranze Funebri Giani

Open project