Room 401
Client
Room 401
Year
2023
Category
E-commerce
Marketing Strategy
Introduction
Room 401 is the expression of Claudia Magnabosco’s creativity and passion for fashion.
Founded on March 1, 2021, the brand has been able to grow and establish itself over time, becoming a reference point for those looking for trendy women’s clothing.
Despite initial challenges, Claudia has been able to adapt and innovate, even opening a physical store in Verona during the Covid-19 pandemic.
Room 401 stands out for its unique style, designed to enhance the beauty and confidence of every woman, with proposals that are always fresh and original.
Requirements
Room 401 needed a more modern and efficient e-commerce site.
The old site was not only outdated, but also had various technical problems that made the purchasing process difficult.
Claudia was looking for a reliable partner who could offer her full support, from design to site development to brand promotion to increase sales.
Results
The project brought extraordinary results within a year:
✔️ Revenue growth. Turnover increased by 72%, exceeding 1 million euros. This increase highlighted the effectiveness of the new strategies implemented.
✔️ Increase in orders. The number of orders on the site increased by 69%, indicating a better shopping experience for users.
✔️ Increase in web traffic. Visits to the site increased by 65%, significantly improving the quality of navigation and time spent by users on the site.
✔️ Improved conversion rate. The conversion rate increased by 15% to 1.2%, 20% higher than the fashion industry average.
Sales
+62%
Turnover exceeded one million euros in one year
Orders received
+69%
Significant growth in single orders
Conversion rate
+15%
Rate of 1.2%, higher than the industry average
How we did it
Beconcept’s strategy was focused on creating an optimal user experience. We developed a fully customized e-commerce site on the Woocommerce platform, designed specifically to meet the needs of Room 401’s target audience.
In-depth analysis of the market and competitors allowed us to create a site that perfectly reflects the expectations of the target audience.
We designed an intuitive and frictionless checkout process, similar to Shopify, to reduce errors and improve the shopping experience. The introduction of installment options with Klarna and the option of cash on delivery further reduced the cart abandonment rate.
In addition, we developed a product details page (PDP) in line with content posted by Claudia on her social channels, ensuring visual consistency and an integrated experience between the online and physical store.
