Valentina Giorgi
Client
Valentina Giorgi
Year
2018
Category
Website
Introduction
Valentina Giorgi is the founder and fashion designer of the eponymous brand. The brand, known for its fashionable handbags and accessories, is synonymous with design, Italian-ness, uniqueness and style. Each product is made with strictly Made in Italy materials of the highest quality, reflecting Italian craftsmanship excellence.
Requirement
Valentina Giorgi needed a complete redesign of her e-commerce site to cope with the rapid growth of the brand. The old site was no longer adequate to handle the increase in traffic and orders. The goal was to create a new e-commerce that was minimalist, easy to navigate, and reflected VG’s brand values.
Results
In 2018 Valentina Giorgi collaborates with Beconcept and achieves new records:
✔️ Turnover. Over one million euros was generated through the new website in one year, demonstrating the effectiveness of the redesign.
✔️ Web traffic. Nearly two million sessions were recorded in the first six months since the launch of the new site, indicating strong user interest and engagement.
✔️ Orders. More than 10,000 orders were placed in the first nine months, an increase of 34 percent over the previous year.
✔️ Average Shopping Cart. The average cart value increased by 26% due to upsell techniques implemented on the site.
Turnover in one year
€1M
Sales exceeded 1 million euros in 2018.
Order received
+34%
Growth in orders compared with the previous year
Average cart value
+26%
Thanks to upsell techniques
How we did it
The Beconcept team developed a high-performance e-commerce site, characterized by an essential, refined and elegant style. The site was designed with a Mobile First approach, ensuring a clear and purchase-oriented browsing experience.
We built the e-commerce on a WordPress basis, fully customized to meet Valentina’s every stylistic request. This allowed her and her staff to independently manage products and plan sales.
In addition, we provided technical support to Valentina’s ADV team to manage the needs arising from social traffic campaigns, ensuring that every technical aspect was optimized to maximize results.
