Vivaio del Garda
Client
Vivaio del Garda
Year
2024
Category
Design
Marketing Strategy
Website
Introduction
Vivaio del Garda, founded in 1960 by Ferrante Cherubini, is a family-run business specializing in the design and maintenance of high-quality gardens.
Led by Valter Mauro Cherubini, the company has expanded its facilities in Padenghe sul Garda and stands out as a benchmark for the industry on Lake Garda. With an experienced team, Vivaio del Garda is committed to creating customized gardens, using extensive knowledge of local and international flora and adopting the most innovative techniques.
Requirements
The client needed a new online identity that would clearly distinguish it from its competitors.
The old website was similar to those of other companies in the industry, losing uniqueness and visual impact. The goal was to develop a modern, minimalist platform that would communicate the company’s excellence and highlight their accomplishments.
Results
The new website has led Vivaio del Garda to achieve excellent results, demonstrating the effectiveness of the strategies adopted:
✔️ Recognitions. The site has won prestigious international awards, including Digital Design Award, WDAwards, Orpetron Site of the Day, and CSS Reel, recognizing the excellence of the design and usability of the platform.
✔️ Increased organic traffic. Through careful SEO optimization, the site’s organic traffic doubled, signaling a significant increase in online visibility and improved search engine rankings.
✔️ Improved engagement. The site’s new design and functionality led to a 40 percent increase in user engagement rate. Users are spending more time on the site, exploring various sections and interacting with content.
✔️ Increased conversions. Optimizing the user experience and clear presentation of achievements contributed to an increase in conversions, with more requests for quotes and direct contact through the site.
✔️ Positive feedback from customers. Numerous customers have appreciated the site’s new layout and ease of navigation, reporting a highly positive user experience that reflects Vivaio del Garda’s quality and attention to detail.
Awards Won
4
International awards for design and usability
Increased organic traffic
+100%
Doubled thanks to SEO optimization
Engagement
+40%
Increased dwell time and user interaction
How we did it
We started with a thorough analysis of the company, market and competitors, adopting a customer-centric perspective to define an intuitive and engaging customer journey.
The new website, custom-developed using WordPress as the CMS, allows the client to manage content independently. Every detail of the design was taken care of, with the inclusion of animations and on-scroll transitions to keep users’ attention.
Technical optimization made the site extremely fast and SEO-friendly, improving visibility and user experience. In addition, to celebrate the company’s 60th anniversary, the facade of the headquarters was revamped by a local architect using elements that recall geometric shapes similar to “tangles” of plants. These distinctive elements were also carefully carried over into graphic details of the website.
