Low Cost Websites, beware: all that glitters is not gold

In the last 5 years, website creation has become increasingly accessible thanks to the wide range of tools that allow you to create websites for free (Wix, Squarespace, Flazio…)
However, don’t be fooled by appearances, as opting to create a website for free can pose numerous risks to your business.
In this article we will explore the reasons why it may be worthwhile to hire a professional to build your website.

Let’s find out together if it may be the right choice for your business.
Creating a website for free can be very tempting, I know, but if you don’t have in-depth knowledge of design, communication, performance optimization, and SEO, you may be doing irreparable damage to your business’ image and thus achieving the opposite of the desired effect.

Your website is the online showcase of your business and must be able to effectively convey your message, your values, your peculiarities.

If your website is not carefully designed and does not clearly communicate the message you wish to get across, you risk losing a large number of potential customers.

In addition, if your website has not been optimized for search engines, you may not be visible, thus risking having wasted your time unnecessarily, risking not getting the traffic you hoped for, and, as a result, risking lost sales opportunities.

Creating a website requires a thorough study of image, design, message and communication.
It is not enough to simply place photos and text within web page, but it is necessary to take care of every detail to convey the right image and message of your business.

For this reason, relying on a team of professionals in which there are specific figures for each aspect-Design, UI / UX, Accessibility, Copywriting, Animations, Photography, Development, SEO-may be the best choice to ensure a quality website that best enhances your business.
You may have done well in school during art hours … or you are someone who considers himself to be extremely communicative … but making a website is not that simple at all!

In addition to skills you will necessarily need someone with the experience to enhance your business, communicate it in a unique way, and create a site that stands out from the crowd by offering a memorable user experience designed to generate leads with potential customers.

Yes because a website is your online business card, open h24, visible to everyone and giving you the potential to accelerate your visibility.

Often free website creation tools have serious SEO and also site performance problems. Nowadays if you own a slow site, then it is better not to have it!
These tools are generally designed to be used by anyone, even without any programming or SEO knowledge, which means that many advanced features critical to search engine optimization and user experience may not be available.
Therefore, relying on a professional team may be the right choice if it is important for your business to grow and create a good first impression.

A professional, well-designed website can make a difference in your online visibility by increasing traffic, communicating your message clearly and directly, and increasing the likelihood of conversion for your business.

However, if you would like to experiment with creating a website from scratch yourself, I leave you with a brief guide of what you will need to do.

  • Choose a hosting platform: WordPress.com, Wix, Weebly and Google Sites are some of the most popular platforms.
  • Register a domain name: Although most free hosting platforms offer a subdomain, it might be useful to register a free domain name for a more personalized address.
  • Choose a theme or template: Most free hosting platforms offer a wide choice of free themes or templates that can be customized.
  • Customize the website: Once you have chosen a theme or template, you can customize the website with your own content, images and videos. This is where your creativity and ability to communicate a message comes into play.
  • Add functionality: many free hosting platforms offer free plugins or applications to add functionality to the website, such as contact forms, image galleries, google maps or live chat.
  • Optimize the website for search engines: although most free hosting platforms offer basic search engine optimization tools, it is important to study SEO techniques to increase the website’s visibility on search engines.
  • Publish the website: after creating and customizing the website, you can publish it online and promote it on social media and in other marketing channels.

Keep in mind that creating a website requires quite a bit of technical and programming knowledge.
Not to mention the amount of energy and time you will have to devote.

Certainly for a small start-up project, it can still be a solution to consider.

But if you want to take your business to the next level, you necessarily have to rely on someone who does it professionally and who will be able to guide you in every creative and decision-making aspect to enhance the strengths of your business.

And remember “if you think a professional costs you too much, you don’t know how much an amateur will cost you!”

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