[vc_row el_class=”project-container”][vc_column][vc_column_text]In the last 5 years, website creation has become increasingly accessible thanks to the wide range of tools that allow you to create websites for free (Wix, Squarespace, Flazio…)
\nHowever, don’t be fooled by appearances, as opting to create a website for free can pose numerous risks to your business.
\nIn this article we will explore the reasons why it may be worthwhile to hire a professional to build your website.<\/p>\n
Let’s find out together if it may be the right choice for your business.
\nCreating a website for free can be very tempting, I know, but if you don’t have in-depth knowledge of design, communication, performance optimization, and SEO, you may be doing irreparable damage to your business’ image and thus achieving the opposite of the desired effect.<\/p>\n
Your website is the online showcase of your business and must be able to effectively convey your message, your values, your peculiarities.<\/p>\n
If your website is not carefully designed and does not clearly communicate the message you wish to get across, you risk losing a large number of potential customers.<\/p>\n
In addition, if your website has not been optimized for search engines, you may not be visible, thus risking having wasted your time unnecessarily, risking not getting the traffic you hoped for, and, as a result, risking lost sales opportunities.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”project-container”][vc_column][vc_column_text]Creating a website requires a thorough study of image, design, message and communication.
\nIt is not enough to simply place photos and text within web page, but it is necessary to take care of every detail to convey the right image and message of your business.<\/p>\n
For this reason, relying on a team of professionals in which there are specific figures for each aspect-Design, UI \/ UX, Accessibility, Copywriting, Animations, Photography, Development, SEO-may be the best choice to ensure a quality website that best enhances your business.
\nYou may have done well in school during art hours … or you are someone who considers himself to be extremely communicative … but making a website is not that simple at all!<\/p>\n
In addition to skills you will necessarily need someone with the experience to enhance your business, communicate it in a unique way, and create a site that stands out from the crowd by offering a memorable user experience designed to generate leads with potential customers.<\/p>\n
Yes because a website is your online business card, open h24, visible to everyone and giving you the potential to accelerate your visibility.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”project-container”][vc_column][vc_column_text]Often free website creation tools have serious SEO and also site performance problems. Nowadays if you own a slow site, then it is better not to have it!
\nThese tools are generally designed to be used by anyone, even without any programming or SEO knowledge, which means that many advanced features critical to search engine optimization and user experience may not be available.
\nTherefore, relying on a professional team may be the right choice if it is important for your business to grow and create a good first impression.<\/p>\n
A professional, well-designed website can make a difference in your online visibility by increasing traffic, communicating your message clearly and directly, and increasing the likelihood of conversion for your business.<\/p>\n
However, if you would like to experiment with creating a website from scratch yourself, I leave you with a brief guide of what you will need to do.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”project-container”][vc_column][vc_column_text]<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”project-container”][vc_column][vc_column_text]Keep in mind that creating a website requires quite a bit of technical and programming knowledge.
\nNot to mention the amount of energy and time you will have to devote.<\/p>\n
Certainly for a small start-up project, it can still be a solution to consider.<\/p>\n
But if you want to take your business to the next level, you necessarily have to rely on someone who does it professionally and who will be able to guide you in every creative and decision-making aspect to enhance the strengths of your business.<\/p>\n
And remember “if you think a professional costs you too much, you don’t know how much an amateur will cost you!”[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
Don’t be fooled by appearances. Opting for a free website creation can pose numerous risks to your business. Let’s find out what they are.<\/p>\n","protected":false},"author":1,"featured_media":1952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43,39],"tags":[41],"class_list":["post-2458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en","category-web-design-en","tag-featured-en"],"acf":[],"yoast_head":"\n